> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bellabooking.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Programmes

> Reward and retain clients with Bella Booking's marketing programmes — loyalty, referrals, the new-client offer, and the birthday reward — all in one place

## Overview

**Programmes** brings together the ways Bella Booking helps you win clients, bring them back, and reward their loyalty. Each programme runs automatically once you set it up — there's nothing to chase at the till and no codes for clients to remember (unless you want them).

Open **Programmes** from the main sidebar for an at-a-glance overview of how each programme is performing, with a shortcut into every programme's settings and its report.

***

## The programmes

<Columns cols={2}>
  <Card title="New-client offer" icon="sparkles" href="/programmes/new-client-offer">
    A welcome discount that applies automatically on a client's very first appointment — online or at the till. Part of Messages Plus.
  </Card>

  <Card title="Birthday reward" icon="cake-candles" href="/programmes/birthday">
    A birthday discount with a greeting and a pre-expiry reminder, recognised automatically once a year. Part of Messages Plus.
  </Card>

  <Card title="Loyalty programme" icon="award" href="/loyalty">
    A points-based programme — clients earn points on every visit and redeem them for discounts at checkout.
  </Card>

  <Card title="Referrals" icon="user-plus" href="/programmes/referrals">
    Reward clients who introduce their friends with a unique share link and fixed-amount discounts.
  </Card>
</Columns>

***

## What they have in common

The **New-client offer** and **Birthday reward** are both built on the same simple model, so once you've set up one the other will feel familiar:

* **A discount you choose** — a percentage off or a fixed amount off.
* **Applied automatically** — Bella recognises the right client at online booking and at the till, and applies the discount to their bill. There's no code to remember and nothing to track by hand.
* **Or delivered as a code** — prefer a code? Switch the reward to **Code** mode and the client enters it at booking, or gives it to you at the till. The code only works for clients who qualify.
* **Optional minimum spend** — require a minimum bill before the reward applies.
* **Choose who qualifies** — narrow the audience with the same client filters you use for campaigns, or leave it open to everyone.

Both are part of **Messages Plus**. See [Settings — Messaging](/settings/messaging) to subscribe.

<Note>
  **Loyalty** and **referrals** don't need Messages Plus — they share the same plan feature but are configured separately ([Loyalty](/loyalty), [Referrals](/programmes/referrals)). This section focuses on the **New-client offer** and **Birthday reward**, which are Messages Plus programmes.
</Note>

***

## Where to find them

| Programme            | Set it up                                                        | Report                                                      |
| -------------------- | ---------------------------------------------------------------- | ----------------------------------------------------------- |
| **New-client offer** | **Programmes → New client offer** (`/settings/new-client-offer`) | New client offers report — see [Reports](/insights/reports) |
| **Birthday reward**  | **Programmes → Birthday** (`/settings/birthday`)                 | Birthday rewards report — see [Reports](/insights/reports)  |
| **Loyalty**          | **Programmes → Loyalty** (`/settings/loyalty`)                   | Loyalty summary report — see [Reports](/insights/reports)   |
| **Referrals**        | **Programmes → Referrals** (`/settings/referrals`)               | Referrals report — see [Reports](/insights/reports)         |

<Note>
  The **New client offers** and **Birthday rewards** reports are always listed under **Insights → Reports** and need a plan that includes messaging. See [Reports](/insights/reports) for the full list.
</Note>

***

## Related

* [New-client offer](/programmes/new-client-offer) — set up the first-visit welcome discount
* [Birthday reward](/programmes/birthday) — set up the birthday discount, greeting, and reminder
* [Loyalty programme](/loyalty) — points and redeemable rewards
* [Referrals](/programmes/referrals) — refer-a-friend links and fixed-amount rewards
* [Settings — Messaging](/settings/messaging) — subscribe to Messages Plus
* [Automated messages](/settings/automated-messages) — wording for the birthday greeting and reminder
* [Reports](/insights/reports) — the programme performance reports